The Definition of Advertisement
Advertisements is the promotion of new objects such as tables, services such as the post office, place of business and ideas to be paid by a sponsor. Other components of the promotion include publicity, public relations, sales, and sales promotion.
Public Service Advertisements (Iklan Layanan Masyarakat)
Public service ads are ads that present social
messages which aims to raise public
awareness of a number of social issues,
which is a condition that can threaten the harmony and
the common life.
Public service ads can be campaigned by a
profit or non-profit organization with the
goal of improving the
socio-economic welfare of the community.
Public Service Advertisements (Iklan Layanan Masyarakat)
Commercial Advertisements (Iklan Komersial)
Commercial ad is an ad that aims
to support the marketing or promotion of a
product or service that is
produced from the company / industry and personal.
There are 2 kinds
of commercial advertising
:
1. Strategic Advertising : This kind
of advertisement is used to build the brand.
This was done by communicating the
brand value and benefits
of the product or service
advertised.
2. Tactical ads
: Are ads that have an urgent goal. This
kind of ad is
designed to encourage consumers to immediately make contact with a
particular brand. In general, these
ads provide special offers short term to spur consumers
to respond on the same day.
Commercial Ads (Iklan Komersial)
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